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The Writing Unit conducts training in written editorial content across the following platforms: newspapers, magazines, online, and mobile. The Unit offers short course skills training on Core, Advanced, Beat and Masters levels. Drawing on top journalism expertise, it offers consulting services and tailored solutions for clients, including training onsite and at the IAJ offices.

Running days 1


Entrepreneurial Journalism

Saturday 31 May 2014, 08:30 - 16:00
Location : Richmond, Jhb
Who to Contact : Christa Morrison
Area of Concern: Writing Unit

Cost: Price on request

There are many ways for making money through journalism and writing.  Get great ideas and concrete plans of action to help you monetise journalism in this increasingly complex environment.


This course will cover how to:

  • Capitalise on up and coming international trends; 
  • Develop a strategy around what kind of work to undertake; 
  • Create and use branding channels for you as a professional effectively; 
  • Optimally use work you do to market yourself, while keeping clients happy; 
  • Manage client relationships to maintain your independence; 
  • Understand the new rules for engaging in freelance and contract work in a global economy; 
  • Consider crowd funding and other monetisation options; 
  • Come to grips with the potentials of digital start-ups, and jumping on the bandwagon at the right point; 
  • Network intelligently; 
  • Navigate legal and ethical considerations; and,
  • Find out more about the available tools and training opportunities. 


Don’t miss out on this opportunity while Christa is in the country!


Who should attend: This one-day course is suitable for freelancers, aspirant independent journalists and journalists and writers who would just like to make a little extra on the side.

Facilitator's Description:

Christa Morrison is a New Media Lecturer and Multimedia Content Producer, teaching Emerging News Technologies and Entrepreneurial Journalism at the Sheridan Institute for Technology and Advanced Learning in Toronto, Canada in a Journalism: New Media Program. The programme caters to international graduates, industry professionals in need of retraining and freelancers seeking practical, hands-on training. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4