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The Writing Unit conducts training in written editorial content across the following platforms: newspapers, magazines, online, and mobile. The Unit offers short course skills training on Core, Advanced, Beat and Masters levels. Drawing on top journalism expertise, it offers consulting services and tailored solutions for clients, including training onsite and at the IAJ offices.

Running days 2


Interactive Storytelling

From Tuesday 03 June 2014 - 08:30
To Wednesday 04 June 2014 - 16:00
Location : Richmond, Jhb
Who to Contact : Christa Morrison
Area of Concern: Writing Unit

Cost: Price on Request

Interactive stories are now a must for news websites. Integrating video, audio, maps and social media is more simple than ever. This course will explore the emerging trends in digital storytelling and you will learn to do these yourself cheaply or for free.

This hands-on course covers:

  • The good, the bad and the ugly – how some publishers do it, great and others need work;
  • Digital elements of the stories – videos, maps, audio, instagram and vine video;
  • How to put them all together into true multimedia stories;
  • What kind of story to use timelines on;
  • Drawing in tweets, maps and videos into timelines;
  • Using archival material and the latest media;
  • Social media optimisation – making each element sharable;
  • The latest research on what and why people share;
  • How to engage the audience;
  • What social platforms to be using as well as tools and techniques;
  • Using social media, polls, quizzes, games and live-blogging;

Who should attend: This workshop is designed for mainstream and beat journalists and is a core (basic) level course.

Facilitator's Description:

Christa Morrison is a New Media Lecturer and Multimedia Content Producer, teaching Emerging News Technologies and Entrepreneurial Journalism at the Sheridan Institute for Technology and Advanced Learning in Toronto, Canada in a Journalism: New Media Program. The programme caters to international graduates, industry professionals in need of retraining and freelancers seeking practical, hands-on training.