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| 4th | 08:30 | Corporate Publication: Write, Edit, manage them | More info |
| 08:30 | Want it all - Be a video Journalist | More info |
| 08:30 | Designing a Radio Marketing Plan | More info |
| 18th | 08:30 | Educational Programmes - Drama/Feature Production | More info |
| 21st | 08:30 | Getting Media Mileage from Corporate Social Investment | More info |
| 26th | 08:30 | Writing & Delivering Speeches | More info |
| 08:30 | Corporate Publication: Write, Edit, manage them | | Description | CORPORATE PUBLICATIONS – WRITE, EDIT, MANAGE THEM!
CANDIDATES: This highly practical course is a must for all professionals interested in writing for corporate publications. This includes everyone from directors to media liaison personnel in public and private sectors and civil society organisations. In just five days you’ll acquire essential journalistic techniques and learn how to apply principles of creative writing to better reach your target publics
COURSE OUTCOMES: by course end you will be able to:
• Understand the significance of corporate publications, a powerful tool in organisational communication
• Meet the expectations of target publics
• Use interview and research techniques
• Brainstorm and mindmap to find the ‘story’
• Structure your features for maximum impact
• Apply principles of creative non-fiction
• Use language to colour your writing
• Write engaging corporate profiles, highlighting the person behind the issue
• Edit and tighten copy
• Understand principles of layout & design
• Manage production
| | Location | IAJ Parktown| Contact | Gugu Ndaba | | Contact Details | 011 4841765 or cmtu@iaj.org.za | |
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