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| 4th | 08:30 | Corporate Publication: Write, Edit, manage them | More info |
| 08:30 | Want it all - Be a video Journalist | More info |
| 08:30 | Designing a Radio Marketing Plan | More info |
| 18th | 08:30 | Educational Programmes - Drama/Feature Production | More info |
| 21st | 08:30 | Getting Media Mileage from Corporate Social Investment | More info |
| 26th | 08:30 | Writing & Delivering Speeches | More info |
| 08:30 | Getting Media Mileage from Corporate Social Investment | | Description | GETTING MEDIA MILEAGE FOR CORPORATE SOCIAL INVESTMENT
Corporate Social Investment is Big Business in South Africa and companies spend millions of rand each year nurturing emerging social & environmental issues. Yet to what extent are these corporate entities attracting much needed media attention to their programmes? We say not enough. Given that the media are the fastest, often cheapest tool for informing target publics, CSI programme directors would do well to engage these carriers of news. Indeed most of what we know comes through the mass media and this in turn elicits buy into projects and programmes. We say target publics including donors, government, big business, not least the community itself, would invest more in CSI programmes and projects if they knew more about them. The obvious corollary is that that target publics more willingly watch TV, listen to radio and read newspapers than they do annual reports.
Who should attend?
This 2-day IAJ conference is a must for all CSI and Corporate Social Responsibility (CSR) practitioners and their consultants!
Outcomes - this course will help CSI practitioners
· Understand the definition of news, news values, news priorities and story selection
· Determine your target audience
· Initiate CSI story ideas to give to the media
· Identify and gather the information needed for a story
· Target both mainstream and community media
· Engage journalists so that they cover your CSI story effectively
· Design a CSI docu-soap for radio & TV
· Utilise successful CSI / media case studies
· Network and form coalitions with CSI practitioners from all sectors
Speakers & topics
Presentations will be delivered by a range of media practitioners and journalists from Radio Khwezi; SABC; The Sowetan; City Press. IAJ specialists: Jacob Ntshangase, Cristina Karrer Felicity Levine will run workshops. (Programme to be released shortly)
Dates – 21 & 22 August 2008
Venue – The Pyramid Conference & Venue Centre
96 Eloff Street Ext
Village Deep
Johannesburg
Cost - R5500.00
To Register – contact : 011 4841765 or email Aniesha@iaj.org.za
| | Location | The Pyramid Conference & Venue Centre
96 Eloff Street Ext
Village Deep
Johannesburg
| Contact | Aniesha Bulbulia | | Contact Details | 011 4841765 or email: aniesha@iaj.org.za | |
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