INSTITUTE FOR THE ADVANCEMENT OF JOURNALISM

October 2020

Photojournalism for Communicators

Photojournalism for Communicators is an intensive, hands-on workshop where you will get to understand the power of a digital single reflex camera by taking it off the AUTO mode. During the course, participants will create, shoot and edit their own photo stories. Working through the process of crafting a photo story allows participants to consider carefully how to capture the images of people, action and locations in a way that tells a story. The course looks at how to create images that are more thought provoking and profound, by applying the necessary technical and creative flair.

October 2020

Social Media as a Source and Platform

Social media is a new and fundamentally different approach to attracting and retaining customers and spreading your message. When we talk about social media, we like to take a four or five pronged approach, incorporating Twitter, Facebook, Blogs, YouTube and Flickr. Whether you’re a journalist, communicator, a big corporate or a small non-governmental organisation, you can’t afford to ignore social media. Social media has the potential to provide unmatched insights into stories as they unfold  online. But many journalists and communicators’ careers have ended abruptly with errant tweets, stories and images that have led to legal battles. This course equips journalists and communicators to deal with the additional burden of “socializing” online.

October 2020

Layout and Design for Communicators

Whether it's a magazine spread, a subway poster, or even a Web page, nothing connects or communicates like a great layout. Combined with the process of graphic design, learn how to create intelligent and powerful visual communication. 

October 2020

Internal and External Communication Strategy

A successful communication strategy unites external and internal factors and builds your brand. A failed strategy destroys it.  Pitching your messages in the right way to the right audiences requires a careful analysis of stakeholder needs, coupled with certain basic working skills. Involving, informing and interacting with your stakeholders is the key to shaping public perceptions to support your communication investment.