INSTITUTE FOR THE ADVANCEMENT OF JOURNALISM

January 2021

PAIA ACT

The Promotion of Access to Information Act was designed to create a culture of transparency. It is a critical tool for journalists to be able to use in their reportage and in their quest for information that can inform the citizenry. The Protection of Personal Information Act legislation is South Africa’s data protection law to protect people from harm by protecting their personal information. As journalists is important to know how to handle people’s personal information. The PAIA and POPIA training course is designed to fill this gap and assist young reporters in navigating PAIA and POPIA and in so doing being the voice of the voiceless, telling the stories and holding the government to account.

January 2021

Social Media as a Source and Platform

Social media is a new and fundamentally different approach to attracting and retaining customers and spreading your message. When we talk about social media, we like to take a four or five pronged approach, incorporating Twitter, Facebook, Blogs, YouTube and Flickr. Whether you’re a journalist, communicator, a big corporate or a small non-governmental organisation, you can’t afford to ignore social media. Social media has the potential to provide unmatched insights into stories as they unfold  online. But many journalists and communicators’ careers have ended abruptly with errant tweets, stories and images that have led to legal battles. This course equips journalists and communicators to deal with the additional burden of “socializing” online.

January 2021

Effective Corporate Story Telling

This custom-designed course brings together the best of journalism, creative writing and corporate communication to equip participants with all the skills needed to tell compelling, impactful stories and connect with clients in their day-to-day work. The course has been designed to give participants the chance to fully understand the fundamentals of effective communication during a three-day training block, and then immediately implement what they’ve learnt by working on an assignment during a one-week break. The course wraps up with a highly-practical two-day session that allows participants to edit and improve their own work. 
 

Jaunary 2021

Developing a Media Strategy

The world of media is changing. In addition to TV, radio and print, you now also have on-line and mobile communications. You can no longer talk about mass media without social media. This presents communicators (in the private and public sector) with interesting challenges that could be either opportunities or landmines if they are unprepared or uninformed.