INSTITUTE FOR THE ADVANCEMENT OF JOURNALISM

"My previous manager recommended that I do some writing course with the institution to refine my skills. I then did a bit of research on the organisation and the training offered.

Notwithstanding the efficient training coordinators and staff members that assisted me, I was given a discount on the basis that I was self-funding, definitely providing much needed relief. Creative Writing and Editing for Corporate Publications is the programme I registered for. The lecturers were extremely knowledgeable, subject matter experts that provided a clear-cut idea on current trends. The session was interactive and allowed us to share insights on what worked at different corporates, and the training material provided was practical and appropriate."

"The Institute for Advancement Journalism became my first choice due to its specialization on media courses and programmes and because of its use of people who have been long in the industry who are experienced trainers and facilitators. Their facilitation is not only theory based but practical, and they do not only follow the programme or course; they give more and one comes out of the programme or course skilled to practice even more."

IAJ provides valuable and relevant training opportunities. Technology is dynamic and it affects how jobs are done in all industries, especially in the media industry. IAJ plays a vital role in equipping journalists and media personalities with skills and knowledge for the new age work environment.

EFFECTIVE CORPORATE STORYTELLING 

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This highly practical course is a must for all professionals interested in writing for corporate publications. This includes everyone from directors to media liaison personnel in public and private sectors and civil society organisations.

Professionals writing for corporate publications and those who put together in-house newsletters, will be coached on how to write specifically for their niche markets, while also learning how to transform often dry in-house material into vibrant organisational tools.

DEALING WITH THE MEDIA

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Your effectiveness as a communicator will depend on whether you understand the

media, how it works and what makes for effective copy. This course has been designed to equip you to deal with the challenges faced by media liaisons and communicators when writing for, preparing for and liaising with the media.

JOURNO'S WRITERS GYM

Quality come out of quantity. The more you write, the better you write. The more formats and genres you try, and easier you will master the skills.

Whether you are new to journalism, or just a little unfit, you need a throughout workout. In the Journo’s Gym, we show you the exercise, and you do them. We watch over you and coach you, until you are ready to go it alone.

There’s a whole new exercise
regime, covering all the new digital and social media, as well as the traditional platforms.

There are new formats: social news and information, self-education, and embracing entertainment to grab the audience.

Most media are going niche, so you will practise targeting a smaller and more specialised audience – and learn to measure their reaction through interactivity. You will exercise you respect for deadlines and for your audience. Journalism skills are used in almost every industry, but journalism is still storytelling.

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CREATIVE WRITING AND EDITING FOR CORPORATE PUBLICATIONS

This highly practical course is a must for all professionals interested in writing for corporate publications. This includes everyone from directors to media liaison personnel in public and private sectors and civil society organisations.

Professionals writing for corporate publications and those who put together in-house newsletters, will be coached on how to write specifically for their niche markets, while also learning how to transform often dry in-house material into vibrant organisational tools.