INSTITUTE FOR THE ADVANCEMENT OF JOURNALISM

April 2021

Creative Writing and Editing for Corporate Publications

This highly practical course is a must for all professionals interested in writing for corporate publications. This includes everyone from directors to media liaison personnel in public and private sectors and civil society organisations.

Professionals writing for corporate publications and those who put together in-house newsletters, will be coached on how to write specifically for their niche markets, while also learning how to transform often dry in-house material into vibrant organisational tools.

Participants will be asked to bring their corporate newsletters and in-house publications to the workshop for analysis, and will be given assignments to work on during the course of the programme.

April 2021

Social Media as a Source and Platform

Social media is a new and fundamentally different approach to attracting and retaining customers and spreading your message. When we talk about social media, we like to take a four or five pronged approach, incorporating Twitter, Facebook, Blogs, YouTube and Flickr. Whether you’re a journalist, communicator, a big corporate or a small non-governmental organisation, you can’t afford to ignore social media. Social media has the potential to provide unmatched insights into stories as they unfold  online. But many journalists and communicators’ careers have ended abruptly with errant tweets, stories and images that have led to legal battles. This course equips journalists and communicators to deal with the additional burden of “socializing” online.

April 2021

Journo’s Writers Gym

Quality come out of quantity. The more you write, the better you write. The more formats and genres you try, and easier you will master the skills.

Whether you are new to journalism, or just a little unfit, you need a throughout workout. In the Journo’s Gym, we show you the exercise, and you do them. We watch over you and coach you, until you are ready to go it alone.

There’s a whole new exercise regime, covering all the new digital and social media, as well as the traditional platforms.

There are new formats: social news and information, self-education, and embracing entertainment to grab the audience.

Most media are going niche, so you will practise targeting a smaller and more specialised audience – and learn to measure their reaction through interactivity. You will exercise you respect for deadlines and for your audience. Journalism skills are used in almost every industry, but journalism is still storytelling.

​

April 2021

Managing the 21st Century Newsroom

Journos, audiences, diaries, news conferences... do you sometimes get the feeling that managing your newsroom is a bit like herding cats? Gain control of the chaos! Newsroom Leadership and Management is a practical, hands-on course aimed at imparting the hard skills required to manage a busy news desk and newsroom. Participants will develop skills that can be practiced during the duration of the course, making for immediate, positive change in your newsroom.