The Institute for the Advancement of Journalism is South Africa's oldest and most trusted communications and journalism training institute, which has been around for 28 years. We offer a variety of short courses to up-skill early and mid career journalists and communicators.


21 Girton Road

Parktown, Johannesburg

South Africa 

011 482 4990


April 2021

Creative Writing and Editing for Corporate Publications

This highly practical course is a must for all professionals interested in writing for corporate publications. This includes everyone from directors to media liaison personnel in public and private sectors and civil society organisations.


Professionals writing for corporate publications and those who put together in-house newsletters, will be coached on how to write specifically for their niche markets, while also learning how to transform often dry in-house material into vibrant organisational tools.


Participants will be asked to bring their corporate newsletters and in-house publications to the workshop for analysis, and will be given assignments to work on during the course of the programme.

April 2021

Social Media as a Source and Platform

Social media is a new and fundamentally different approach to attracting and retaining customers and spreading your message. When we talk about social media, we like to take a four or five pronged approach, incorporating Twitter, Facebook, Blogs, YouTube and Flickr. Whether you’re a journalist, communicator, a big corporate or a small non-governmental organisation, you can’t afford to ignore social media. Social media has the potential to provide unmatched insights into stories as they unfold  online. But many journalists and communicators’ careers have ended abruptly with errant tweets, stories and images that have led to legal battles. This course equips journalists and communicators to deal with the additional burden of “socializing” online.

April 2021

Journo’s Writers Gym

Quality come out of quantity. The more you write, the better you write. The more formats and genres you try, and easier you will master the skills.


Whether you are new to journalism, or just a little unfit, you need a throughout workout. In the Journo’s Gym, we show you the exercise, and you do them. We watch over you and coach you, until you are ready to go it alone.


There’s a whole new exercise regime, covering all the new digital and social media, as well as the traditional platforms.


There are new formats: social news and information, self-education, and embracing entertainment to grab the audience.


Most media are going niche, so you will practise targeting a smaller and more specialised audience – and learn to measure their reaction through interactivity. You will exercise you respect for deadlines and for your audience. Journalism skills are used in almost every industry, but journalism is still storytelling.

April 2021

Managing the 21st Century Newsroom

Journos, audiences, diaries, news conferences... do you sometimes get the feeling that managing your newsroom is a bit like herding cats? Gain control of the chaos! Newsroom Leadership and Management is a practical, hands-on course aimed at imparting the hard skills required to manage a busy news desk and newsroom. Participants will develop skills that can be practiced during the duration of the course, making for immediate, positive change in your newsroom.

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Global partnership offers course on journalistic coverage of COVID-19 vaccine

29 March to 25 April

Journalists, communicators and fact-checkers from around the world will be able to take a specialized Massive Open Online Course (MOOC) entitled “Covering the COVID-19 Vaccine: what journalists need to know” 


Sign Up

   Dimakatso Sekwakwa

"My previous manager recommended that I do some writing course with the institution to refine my skills. I then did a bit of research on the organisation and the training offered.


Notwithstanding the efficient training coordinators and staff members that assisted me, I was given a discount on the basis that I was self-funding, definitely providing much needed relief. Creative Writing and Editing for Corporate Publications is the programme I registered for. The lecturers were extremely knowledgeable, subject matter experts that provided a clear-cut idea on current trends. The session was interactive and allowed us to share insights on what worked at different corporates, and the training material provided was practical and appropriate."

Lebogang Molote

"The Institute for Advancement Journalism became my first choice due to its specialization on media courses and programmes and because of its use of people who have been long in the industry who are experienced trainers and facilitators. Their facilitation is not only theory based but practical, and they do not only follow the programme or course; they give more and one comes out of the programme or course skilled to practice even more."

Lungani Mhlongo

IAJ provides valuable and relevant training opportunities. Technology is dynamic and it affects how jobs are done in all industries, especially in the media industry. IAJ plays a vital role in equipping journalists and media personalities with skills and knowledge for the new age work environment.

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