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​Courses​

DOWNLOAD OUR 2025 COURSE CALENDAR HERE

Media Courses

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Creative Writing and Editing for Corporate Publications

Delivering key messages in the corporate materials can be a complicated task. This practical course is a must for all professionals interested in writing for corporate publications from government media liaison officers those working in the private sector and civil society organisations. It will coach employees within communications units on how to structure articles, newsletters, in-house publications and reports for the maximum effect.

Press Coverage

Dealing with the Media

How do you adequately prepare for an interview with a journalist? What about press releases and media advisories? Your effectiveness as media liaison depends on how well you understand the way the media works and what makes for effective copy. Created by media professionals, this course will give you the insight into the newsroom that can result in good relationships with the media.

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Social Media as source and platform

Whether you’re a journalist, communicator, a big corporate or a small non-governmental organisation, you can’t afford to ignore social media. Social media has the potential to provide unmatched insights into stories as they unfold  online. But many journalists and communicators’ careers have ended abruptly with errant tweets, stories and images that have led to legal battles. This course equips journalists and communicators to deal with the additional burden of “socializing” online.

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Journo's Gym

What’s in a story? Whether you’re trying to write a gripping opener or develop a windy narrative, this comprehensive practical course will exercise young journalists’ writing skills so that they learn how  adapt their writing styles.

 

By the end of this course, journalists  will be able to write both hard news stories and opinion pieces on both  traditional media platforms and on the internet with ease. They will learn how to write tight, entertaining stories that speak to the intended audience. It’s designed as a refresher and will help them structure stories with tight story lines and great flow, meet their deadlines and know when to stop writing. 

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Media Law and Ethics

Many facets of journalism have changed in the two decades, including some of the laws and codes that guide the profession. This course helps reporters get to grips with the law in South Africa and how to engage with it as journalists. It also helps reporters understand the South African press code, how to avoid defamation lawsuits, invasion of privacy allegations and talks through ethical conduct for journalists. It works through the Promotion of Access to Information Act and the Protection of State Information Bill and highlights the four pillars of ethics being truth telling, independence, minimising harm and accountability.

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Managing a 21st Century Newsroom

Resources are strained; budgets are stretched and stories keep rolling in. How do you keep on top of it all? Aimed at newsroom managers, this course helps news editors get on top of the needs in their newsrooms -- from how to structure their news diaries to doing long term planning, story generation and managing their reporters to keep both the morale and  productivity levels high. 

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Becoming a Multimedia Journalist

Journalists are now not only reporters, but also bloggers, videographers, writers, photographers, streamers, graphics artists, presenters, readers, subtitlers and even sign language artists.

 

The basic skill of every journalists is the ability to write a story. The modern multimedia journalists can tell that story in many different ways.

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Photojournalism for Communicators

This course is designed for working and student photojournalists. This is an intensive, hands-on workshop where the photographers will create, shoot and edit their own photo story. The participants will discuss the work of award winning photojournalists

 

Creating a photo story challenges a photojournalist to look harder and think more deeply about the people and places they are photographing. Photo stories also refine research, reporting and editing skills. Single images can become more thoughtful and complete as a result of shooting photo stories. Finally, a photographer's marketability will be improved if he or she can shoot a good photo story because there is heavy influence placed on photo stories and projects in competitions, grants, and agencies.

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Writing Radio News Bulletins

The course will equip journalists to quickly work through agency copy to

pick out the main news threads, being alert to possible information contained in boilerplate paragraphs. Trainees will be exposed to a range of writing styles (‘Writing a human interest story’), writing conditions such as working under pressure (‘Breaking news, keeping the essence, presenting the whole picture’). The course includes in-depth discussions, examples and practical exercises.

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Mobile Journalism

We are living in the age of citizen journalism, where anyone with a smartphone can create impactful news content. Learners trained in mobile journalism (MOJO) know how to effectively use these tools. Many of the most viral local and international stories have been captured on cell phones. In this era, mobile phones have revolutionized the production and consumption of news. This course will train participants on how to produce high-quality content.

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Investigative Journalism

Investigative reporting plays a critical role in holding power to account, uncovering wrongdoing, and informing the public about issues of importance. The course is designed to provide delegates with the ethical frameworks necessary to conduct in-depth investigative journalism while adhering to professional standards

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Investigative Reporting & Ethics 

Investigative reporting serves as a cornerstone of accountability, exposing corruption, uncovering injustices, and informing the public about matters of significant importance. This course is meticulously designed to equip delegates with a strong ethical foundation essential for conducting in-depth investigative journalism. Participants will explore the principles of integrity, fairness, and accuracy, ensuring their work adheres to the highest professional standards while responsibly navigating complex ethical challenges in the pursuit of truth.

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AI & Ethics in Journalism

These intensive workshops provide a comprehensive exploration of the transformative role that ChatGPT and AI technologies are playing in the media. Designed for journalists, editors, and media professionals, the workshop offers hands-on experience with cutting-edge AI tools (ChatGPT) that can significantly elevate writing quality, enhance research efficiency, and streamline content production processes. Participants will learn to leverage AI to generate compelling story ideas, craft engaging articles, and ensure the accuracy of their reporting through advanced fact-checking tools. The course also covers essential ethical considerations, such as maintaining transparency, avoiding bias, and ensuring accountability in AI-assisted journalism.

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AudioVisual Writing for Online & Mobile

With the increasing consumption of media on digital devices, understanding how to produce content optimized for online and mobile consumption is essential for modern media professionals. It has become necessary to create engaging and effective content tailored specifically for digital platforms, including websites, mobile apps, social media, and other online channels. Given the unique characteristics of online and mobile audiences and platforms, this course typically covers various aspects of digital writing, content strategy, user experience (UX), and search engine optimization (SEO).

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Journalism in a  Multiplatform Environment 

The increase in digital consumption has penetrated the collective mindset to such an extent it has changed the way information is consumed. Social media and digital media are influencing media consumption and influencing how news is reported. It is estimated that with increased access to free WIFI, more users will be connected and demand to receive their daily news consumption where and when they feel like it. In the digital age the goal is to be first and be the best. This course aims to teach working journalists and media professionals ways in which journalism and media can be used for different platforms. It aims to show the differences and similarity of news reporting in multichannel and multi-platforms spaces. The course will explore the transition from print reporting to reporting for online publications, Radio news reporting, Podcasting as a means to spread information as well as the use of social media for everyday news.

Popular packages

Customise your training!  Package your needs to provide you with the most comprehensive learning experiences.

Mobile Journalism

Journo's writers gym

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Social Media as a Source & Platform

ai & ethics 

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Media Law & Ethics

POPIA & PAIA act

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communication Courses

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Crisis Management

The world of media is changing. In addition to TV, radio and print, you now also have on-line and mobile communications.

You can no longer talk about mass media without social media. This presents communicators (in the private and public sector) with interesting challenges that could be either opportunities or landmines if they unprepared or uninformed.

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Effective Corporate Storytelling

This custom-designed course brings together the best of journalism, creative writingand corporate communication to equip participants with all the skills needed to tell compelling, impactful stories and connect with clients in their day-to-day work.

 

The course has been designed to give participants the chance to fully understand the fundamentals of effective communication during a three-day training block, and then

immediately implement what they’ve learnt by working on an assignment during a one-week break. The course wraps up with a highly-practical two-day session that allows participants to edit and improve their own work.

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Core/Interviewing Skills

Interviewing someone involves much more than just asking questions – it’s about asking the right person the right questions at the right time. This highly interactive workshop will not only provide participants with a keen understanding of the powerful impact they can have when handling an interview successfully, but will

also enable them to translate good interviews into excellent copy.

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POPIA act

A POPI Act course provides an understanding of the Protection of Personal Information Act (POPIA) and its implications for businesses and organizations in South Africa. The POPI Act aims to promote the protection of personal information processed by public and private bodies, establishing conditions for the lawful processing of personal information while balancing the right to privacy with the need for organizations to collect, use, and share personal data. The course seeks to provide a thorough examination of the elements that are freq

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Accredited Facilitator Training

Accredited facilitators often work in areas such as vocational education and training, organizational development, leadership development, and community engagement. The course is designed to equip individuals with the knowledge to facilitate learning experiences effectively within a specific context or industry. It aims to explore the characteristics of effective facilitators and the difference between facilitation and teaching.

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Accredited Assesor Training

The Accredited Assessor Training course is designed to equip individuals with the necessary knowledge to assess the competence of others in specific areas. Accredited assessors play a crucial role in various industries and sectors, ensuring that individuals meet the required standards and qualifications.

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PAIA act

Accredited facilitators often work in areas such as vocational education and training, organizational development, leadership development, and community engagement. The course is designed to equip individuals with the knowledge to facilitate learning experiences effectively within a specific context or industry. It aims to explore the characteristics of effective facilitators and the difference between facilitation and teaching.

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IAJ Podcasting 101 

Accredited facilitators often work in areas such as vocational education and training, organizational development, leadership development, and community engagement. The course is designed to equip individuals with the knowledge to facilitate learning experiences effectively within a specific context or industry. It aims to explore the characteristics of effective facilitators and the difference between facilitation and teaching.

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IAJ Team

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